THE BLOCK GOES BORDZ-UP

June 1, 2006

For Immediate Release:


Lake Tahoe, CA. May 30, 2006 - THE BLOCK, The World’s First Snowboarder Hotels, and BORDZ-UP, an innovative supplier of board storage and display systems, have teamed up to provide all BLOCK guests with GSR-1000 X2 Snowboard Racks. These racks, which use the weight of the snowboard and the effects of gravity to “suspend” the board in place, will now be a standard in every BLOCK Hotel room. Bordz-Up's Gravity Suspension Racks™ hold boards vertically in place without any unsightly bars, straps or pegs to obstruct graphics and artwork. The racks feature a totally unique “three-point” gripping system that firmly holds and locks boards in place without scratching, warping, or otherwise damaging them. This innovative system creates the illusion that the board is being suspended in air. For more info, visit Bordz-Up at bordzup.com

After the Action Sports Retail Show (ASR), the SIA Show and earning a finalist spot at ISPO’s Brand New Innovation Awards, Bordz-Up was approached by the owners of THE BLOCK Hotel about installing racks in their hotel rooms in Big Bear and Lake Tahoe. “THE BLOCK has been ahead of industry trends and often have helped define them...so it was no surprise that they wanted to be the first hotel or lodge to have these innovative racks available to their guests,” stated Richard Macary, Bordz-Up’s Director of Business Development.

THE BLOCK had them installed at Big Bear before the season started and guests enjoy the utility and design. “Snowboarders at THE BLOCK want amenities that are cutting-edge, but still make sense – these racks are perfect,” says Joseph Smith, BLOCK at Big Bear, General Manager

THE BLOCK has decided to equip all current and future locations with Bordz-Up’s Gravity Suspension Racks. “THE BLOCK has been successful because we focus on snowboarders', wants and needs. From HD televsions, to ipod-friendly sound systems, to Gravity Suspension Racks™...we're trying to meet the needs of the everyday snowboarder,” proclaims Liko Smith, THE BLOCK, Managing Owner.

“We are stoked to be partnering with THE BLOCK,” said Steve Garceau, Bordz-Up’s founder and chief designer. “Having our racks at THE BLOCK will give hardcore snowboarders the ultimate way to hold and display their boards when they aren’t on the mountain,”…Steve continued…“We are looking forward to more snowboarders discovering our racks as we make them available for sale at pro shops and mountains in the US, Canada and Europe.”

About BORDZ-UP:

Bordz Up, LLC is positioned to become a leading provider of innovative support products to the ski, surf, skate and snowboard communities. Bordz Up patent pending products meet the highest standards for quality, durability, functionality and affordability. Our strong commitment to innovation and craftsmanship is embodied in every product we sell. Bordz-Up products are just beginning to move into retail distribution in the US, Europe and Canada. The company is planning on making several new product introductions during 2006, including its new Ski model and Surf model. The company’s initial entry into the auto rack market will be its new and totally innovative snowboard car/truck rack, which will be premiering on MTV’s hit show Pimp My Ride this August. To learn more about the Company, our products, where to purchase them or for retailer/distribution inquiries, please visit our website at bordzup.com

About THE BLOCK:

THE BLOCK Hotels are "The Worlds First Snowboarder Hotels" created by Professional Snowboarder Marc Frank Montoya and Las Vegas Hotelier Liko S. Smith. The Group owns THE BLOCK at Tahoe in South Lake Tahoe, CA and THE BLOCK at Big Bear in Big Bear Lake, CA. The hotels have been featured on MTV, Fuel, The Learning Channel, CNN, and countless magazines including articles in Penthouse (November 2005 Issue), YRB Magazine (November 2005), and VIBE (December 2005 Issue) as well as being featured in Inc. Magazine as one of the trends to watch for 2005.

The hotels also feature the most inventive rooms in the hotel industry, "Signature Suites" by companies such as DVS Shoe Co., Transworld Snowboarding Magazine, Jones Soda Co., Zoo York, SPY Optic, Napster, Nikita clothing, Bear Mountain Resort, Boost Mobile, Vestal Watches and others. There is also a "Liberty Lounge" by Liberty Board Shop of Southern California in Big Bear and the NJB Lounge in Lake Tahoe by NJB Clothing. Poker rooms also exist at both hotels created by Delta 9 and Season Five clothing companies respectively.

All guests receive free energy drinks, energy bars, popcorn, DVD movies, PS2 video games and Campbell's "soup at hand," as well as free wi-fi access and board waxing in a personal waxing room created by BLUEBIRD Wax. All rooms come equipped with PS2 game consoles, boot/glove dryers, cordless phones, ipod compatible mini boom boxes and 56" wide-screen HD televisions (Big Bear), as well as original wall art photography by Burton Principal Photographer Dean "Blotto" Gray, Technine Photographer Ethan Fortier, and Snowboard Industry Photographer Andy Wright.

More information can be obtained at www.theblockhotels.com

Future locations are being reviewed in Colorado, Canada, and France. Investors include Professional Snowboarders, Travis Parker, Mikey LeBlanc, Joni Malmi, Jussi Oksanen, JJ Thomas, Kurt Wastell, Chris Coulter, and Devun Walsh and professional skateboarder Rob Dyrdek, as well as other industry veterans such as Dean "Blotto' Gray, Ethan Fortier, Travis Wood, Stan Yu, Carter Katz, Brock Heckman, Scott Heckman, Doug Hurley and Andy Wright. THE BLOCK: a Snowboard Hotel chain created "For Snowboarders, By Snowboarders." Smith and Montoya plan to open 20 locations within the next 5 to 7 years